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5 Best Health Insurance Affiliate Programs Online in India | IIFL Insurance
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5 Best Health Insurance Affiliate Programs in India

Purchasing health insurance is anything but easy. When 35-year old Sumit set out to buy health insurance, he was confused out of his wits. He found that premiums were absurdly expensive, insurance jargons were enough to drive one up the wall, and it was nearly impossible to find a one-size-fits-all policy. 

It wasn’t until he came across a health insurance affiliate (an expert, so to say) that he was able to review his options better and make an informed decision.

An affiliate program or associate program is essentially a merchant company (health insurance company, in this case) hiring an affiliate company to market their products. Naturally, affiliates in charge of selling insurance products are highly knowledgeable.

How are Affiliate Programs Paid?

On every click on the link posted on the affiliate website, a commission is earned. While agreeing, a unique link is generated that the affiliate will attach on every social media post, blog, news that is being posted about the company or the merchant website. The link posted redirects the customer to the merchant website. For payment, various programs are put forward like;


  • Pay Per Click (PPC): On every click of the link or the redirection to the merchant website, money is payable.
  • Pay Per Sale (PPS)– On every sale done due to the affiliate website, a part of the profit/revenue earned is given to the affiliate website.
  • Pay Per Lead (PPL): On receiving the contact information of a customer for queries and doubts, the commission is payable to the affiliate website.

Once the program is chosen, the amount payable is then dependent on the number of people the affiliate website sends to the merchant site, creating traffic.

A Merchant is a person who is involved in a trade that is bought and sells of a product. It also means dealing with wholesale trade.

What is a merchant website?

The merchant is also known as the creator of the product. A merchant is an eCommerce website on which products or services are bought and sold through the internet. Many times people confuse themselves by believing that an online seller and an online merchant are the same, but they are not. An online seller only deals in buying, selling, and making profits, whereas an online merchant is in charge of its inventory, financial process, and so on.

Why does a merchant website take up an affiliate program?

A merchant website can easily hire a marketing team and website in a vast market, but in today’s time, an affiliate program is chosen. The change has taken place because an affiliate program is cheaper and more efficient and is paid only according to their performance. The main reason a merchant website needs this is that they need to increase their sales and spread out the word in a cost-efficient way. Affiliate marketing helps them to do so.

Prepare today for a relaxed and secure future.

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5 Best Health Insurance Affiliate Programs in India

If you think you would be perfect as a health insurance affiliate, here’s listing the 5 best health insurance affiliate programs for you:-

  1. Liberty Mutual
  2. Gerber Life Insurance
  3. Geico Insurance
  4. Allstate National
  5. Cover Wallet


1. Liberty Mutual

Liberty Mutual is an American diversified global insurance company. This company is situated in the United States and is a part of the Life Insurance Carrier Industry. The company began business in 1912. Based on the 2018 revenue, this organization is ranked on the 75th out of the Fortune 100 list. They provide different types of insurance plans like life, auto, home, renters, pet, and even tuition insurance. Their life insurance plans are widely popular for the best medical covers and a wide range of benefits.

The pay for their insurance affiliate programs varies according to the type of insurance plan you generate a sale for:    

  • Auto and home insurance- $10
  • Renters insurance- $3
  • Multi-policy insurance- $17

2. Gerber Life Insurance

Earlier, Gerber began as a baby food company in 1927. The company started with baby bottles and toys in 1960 and started an insurance company is 1967. They provide products for adults and children. They have a unique, tuition savings plan too. The Gerber life insurance company and the Gerber products company have a common goal of – helping parents raise happy, healthy children. Gerber Life Insurance provides the most flexible insurance affiliate program in India and pays even for leads.

Their pay varies according to different plans:

  • Per lead- $27
  • Baby and Financial Family insurance- $44
  • Base commission rate- $25

3. Geico Insurance

Geico insurance is one of the Berkshire Hathaway families that began in 1936. The company has been leading in insuring automobile drivers since 1995. Becoming an affiliate marketing partner at Geico is very difficult as one of the following qualifications need to be fulfilled:

  • A minimum of 50,000 active members shall be a part of the group.
  • Professional association.
  • An alumni association (college or university)
  • Society or charity
  • Employee and organization with qualified members.

Their price varies according to different plans:

  • Car insurance quotes- $6
  • Motorcycle insurance quotes- $3


4. Allstate National

Allstate has the vision of protecting people from life’s uncertainties and has a broad range of policies. They vary from renters to auto and to life insurance policies. The company has been running for 85 years ago. They have a widely known slogan, “You’re in Good Hands with Allstate.” The company is one of the largest publicly owned insurance companies in the United States.

All state national provides one of the most lucrative insurance affiliate programs in India at amazing prices. Their prices vary according to different plans:

  • Auto Insurance- $10
  • Renters Insurance- $5
  • Home Insurance- $20

5. Cover Wallet

This company provides quotes for covering business insurance. The topics covered under this vary from worker’s comp, marines, cyber, and more. The company also helps small businesses to understand, buy, and manage business insurance online. The company is headquartered in New York, United States.

Their prices vary according to different plans:

  • Per lead- $15
  • Base commission- $30
  • Per sale- $50


FAQs: Some Tips on Affiliate Marketing

How do I earn via affiliate marketing?

You need to choose attractive products for marketing them. The products need to be unique, profitable, and need to reach large masses for getting more reach. You shall never commit the mistake of promoting every product. Instead of running ads just on your ads, begin promoting it through other sites to increase traffic. While choosing the target audience, don’t choose the public in general, keep in mind the product and accordingly try to consider which individuals, organizations will be interested in it. For example, a back-pain belt will be more useful for people in their 40-the 50s and not young teenagers. And so, you shall always promote the product to a targeted audience only. The concept of affiliate marketing keeps evolving to earn well; you shall keep yourself updated on the trends.

What are the benefits of affiliate marketing?

1. You don’t have to take the trouble of coming up with an idea, investing capital, and so on.
2. It is a stream of passive income.
3. Payment will be received after you have performed your work, and so no pressure needs to be taken.
4. You do not need to be a guru of all the concepts of the business, and no specific expertise is required.
5. It helps broaden your own audience and leverage your network effectively to make some money in the process.
6. There is no boss-employee relation, as you can work whenever you want.

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